maia frid
ART DIRECTOR & PRODUCTION DESIGNER
about me
I am a Buenos Aires-born freelance visual creator, leading in a wide range of roles from Creative and Art Direction to Production Design and Styling.
I studied Fashion Design at the University of Buenos Aires (FADU) before relocating for three years to Melbourne, Australia and New York, where I interned at Fashion Brands in their visual and communication departments, and interned for Fashion Stylists as well. Also, I further developed my studies on sustainability at the Fashion Institute of Technology.
In 2016, I moved back to Buenos Aires and worked at several positions, from Social Media management roles to Head of content and visual department at FOTTER, a former argentinan E-commerce company.
Nowadays I am freelancing for several renewed local and international brands, undergoing a Diploma in Sustainability and Social responsability at the University of San Martin, and Volunteering at Hecho X Nosotros, a non-profit NGO with consultative status in the UN that promotes sustainability in the fashion industry.
After 10 years of working on several fields in the fashion industry, I am shifting into a more conscious, sustainable and ethical work environment that supports my lifestyle.
SOME Companies I haVE worked with
pORTFOLIO
A visual selection of highlighted works for clients
woman
GINGER Joyería Campaign 2023
ELISA Campaign & Lookbook AW 2023
ZOU XOU Campaign AW 2024
GINGER Joyería Campaign 2022
Man
Published Editorial at The Rakish Gent Issue 3 2022
Naufrago Editorial, 2021
Editorial, 2021
PRODUCT
STYLING
CHER Beauty Hyaluron Gloss Launch Campaign 2023
CHER Beauty DIECIOCHO Launch Campaign 2024
FIELDS OUTFITTING Home Decor Campaign 2023
SET DESIGN
BUDDIES Campaigns 2022-2024
skills
Poetry
Logistics coordinator
Creative
writer
Visual
thinker
Sustainability
Inter-sections communicator
Sound recording
and creation
Solution finder
Traveling
Budget administrator
Swimming
Gardening
and nature
OTHER INTERESTS
I BELIEVE IN TEAMWORK
step by step
when working together
STEP 1
MEETING & GATHERING OF INFORMATION
Meeting with clients to be introduced to the design or communication difficulties
and enlist the tasks.
Defining the purpose, direction and goals.
STEP 2
RESEARCH & DEVELOPMENT OF A CREATIVE PROPOSAL
Conceptualization of ideas:
Define a color palette, forms and aesthetic extracted from the existent brands universe or create one from scratch.
Researching references as a source of inspiration and fresh approaches
CREATION
OF A
MOODBOARD
STEP 3
Creation of visual concepts and design directions
Creation of writing pieces to express detailed information, both technical and poetical.
TASKS FOR on-site WORK
GLOBALLY AVAILABLE
PRODUCTION: TEAM CREATION & COMMUNICATION
Assembling a team from personal contacts, according to the tasks and roles that need to be covered.
Quoting budgets and receiving approval from clients.
Pitching the idea and goals to each team member so that they comply with the creative objective to be carried out for each of their tasks.
ART
DIRECTION
& LOGISTICS
PHOTOSHOOT OR visual merchandising
Creation of the art direction proposal, including reference of lights, poses, materials, textures and shapes.
Holding meetings to inform the concept and final product results among the different team members, from clients to assistants and set producers.
Sourcing props, from simple to made to order materials and every required element.
Contacting the required set producers to reproduce the idea and assemble the scenography.
Quoting budgets. Download details into an excel to keep track of expenses.
Coordinating rentals and/or purchases. Coordinating and optimizing pick ups and drop offs to support the schedule coordination.
FASHION
STYLING
Putting together a styling proposal:
Sourcing for garments that match the aesthetics, color palette, fabrics and textures, fits and shapes.
Coordinating rentals and/or purchases
Creating looks and fit them on models prior to the shoot
product
STYLING
HIRE ME IF
YOU ARE
LOOKING FOr
AND NEED TO
Branding & Identity
Visual Boards
Photo and Video Production
Event Planning
Graphic Design
Advertising and Marketing Campaigns
Convey personality, style and brand values
Present color schemes, styles, and textures.
Convey the visual style, tone and guide set design decisions.
Visualize decorations, themes, and overall ambiance.
Explore layout and visualize digital elements
Present creative ideas and themes for marketing campaigns
